555 KUBIK | facade projection from urbanscreen on Vimeo.
555 KUBIK
"How it would be, if a house was dreaming"
The conception of this project consistently derives from its underlying architecture - the theoretic conception and visual pattern of the Hamburg Kunsthalle. The Basic idea of narration was to dissolve and break through the strict architecture of O. M. Ungers "Galerie der Gegenwart". Resultant permeabilty of the solid facade uncovers different interpretations of conception, geometry and aesthetics expressed through graphics and movement. A situation of reflexivity evolves - describing the constitution and spacious perception of this location by means of the building itself.
Production: http://www.urbanscreen.com
Art Direction: Daniel Rossa - http://www.rossarossa.de
Technical Director: Thorsten Bauer
3D Operator: David Starmann http://www.shineundsein.de
Sound Design : Jonas Wiese
Realized with http://www.mxwendler.net mediaserver
I cannot believe I have not seen this before. Stunning animation and film merged into architecture. By Urban Screen. (facebook.com/urbanscreen) If this was linked to a 'like' feature from a mobile location app and projected onto a fashion store. You could see in real time what the customers inside are looking at and enjoying. There are so many things you could do with this. Does fly in the face of the issue of light pollution however as Wired reported in 2009 "....Astronomers are fed up. One fifth of the world’s population cannot see the Milky Way because street lamps and building lights are too bright. So scientists are mounting a new campaign, called Dark Skies Awareness....."
Frankly I love cities. More over I love cities at night. Man conquering darkness via artificial light is a bit of a primeval victory, but satisfying all the same. Maybe a 'light-up Friday' is the answer. Have a specific night for illumination japes once a week. Would give high-street retailers a 'third' time.
Missed the real reason I posted this. Just seen SKIN (via Mashable) "...Transparent polymer film that can be applied to non conductive materials and turn them interactive. Very thin, it uses projected capacitive technology, making it possible to apply on the back of a glass and detect finger touch on the front of the glass..." in other words the street level windows of a large building could become the interface for the information/lights/film/mechanical actions of the whole building facade. From crowdsourcing opinions to ordering beer, this could be so cool.
